eCommerce resources

ARTICLEGetting Feedback and Evolving Your ConfiguratorAnalyzing your product configurator can provide you tons of valuable insights regarding what your company’s audience likes and what it does not. However, sometimes you need more. What this means is – sometimes, instead of trying to understand the customer’s opinions regarding your configurator, it would be better to just

ARTICLEMarketing & Promoting Your Product ConfiguratorA product configurator is an excellent upgrade for any ecommerce platform; however, to ensure that it provides you a decent amount of customer conversions, there are a few elements that must be addressed. Mentioned below, you will find some important information that could help you promote your product configurator in

ARTICLEIntegrating A Configurator Into Your eCommerce SiteQuite a lot of companies have bought into the product configurator hype. This is particularly true for companies with ecommerce stores. They greatly benefit from product configurators as they add a lot of value to their ecommerce website.  Generally, online shops used to be quite plain – to the

ARTICLECustom Coded Versus Off-The-Shelf ConfiguratorsAccording to a survey conducted by Deloitte which is a highly regarded business advisory firm, around 36 percent of customers show interest in personalized services and products. The research proved the customers’ interest in personalization by revealing three personalized product categories where they (customers) made the most purchases. These categories were:

ARTICLEDesigning Your eCommerce Configurator User ExperienceA configurator’s user experience is its soul. Without it, the configurator will be useless and will not tempt any user to buy a product. In order to make sure that the user’s experience on the configurator is pleasant, you should make sure that it is as responsive as possible. Let’s

ARTICLEPlanning Your eCommerce Configurator’s FunctionalityA product configurator’s functionality could make or break how the users perceive it. Therefore, the best way to approach working on its functionality would be to think about how your audience would prefer their user experience. Quite a lot of developers try to follow the general patterns they notice in other

ARTICLEUnderstand Your Audience’s Need & Desire for a ConfiguratorVirtually everybody experiences some form of online shopping, but most sites that customers go through are more or less the same be it for a car or for a pair of shoes.Product configurators are the main reason why online shopping has gained so much steam in the

ARTICLEWhy Branding Matters for eCommerceThere is more to e-commerce site than just a catalog. It would be best if you created a familiar and positive reputation among your target audience. A brand is a reputation that a company projects to the world.When most people ponder about a brand, they think about the visual aspects. They

The growth of eCommerce and online shopping worldwide has been momentous. In the United States alone, online purchases have grown from 4.2% to 11.2% of total business and consumer purchases between 2010 and 2019.

ARTICLE5 tips to run successful A/B Tests for eCommercePossibly your recently developed Commerce website is not capturing the conversions you had expected. Or, perhaps, interest in your once-successful site is dropping noticeably. Shoppers are leaving abandoned carts more often.How can you fix your eCommerce website without risking your current business?Replacing an existing site with one with different

ARTICLE6 Tips to increase validation and trust for an eCommerce SiteIn 1997 the term “mobile commerce” was coined by the chairman of the Global Mobile Commerce Forum, Kevin Duffey.At the dawn of the mobile wireless era, there was a vision to deliver the power of purchasing directly into the hands of the consumer at anytime

E-commerce sites have a hurdle that they need to overcome that other types of websites don’t have to work as hard on. Consumers know that it’s relatively easy to create a site to gain access to personal information for the purpose of a scam because it happens and gets reported on by the news.

Andy Halko speaks at USA Rice conference on eCommerce & the demand for online grocery services.On Dec 9th, 2019, Andy Halko spoke to a packed audience at the USA Rice Conference.eCommerce is predicted to hit $4.8 trillion by 2021 and continues to be a key strategy for product and service companies alike.Winning at eCommerce requires

The world of eCommerce is changing fast. We are now seeing the emergence and increased use of many innovative technologies and data analytics, all aimed at offering better customer experience.

The easiest way for you to stand out of the crowd in eCommerce is by improving customer engagement to drive loyalty and upsell.

With today’s technology and design capability to add and adapt variables to sell customized finished products, combinations of variables can become nearly infinite.

The world of eCommerce is changing fast. We are now seeing the emergence and increased use of many innovative technologies and data analytics, all aimed at offering better customer experience.