- Millennials and Gen Xers spend six hours per week shopping online
- Baby Boomers spend four hours per week shopping online
- Seniors spend two and a half hours per week shopping online
This isn’t particularly surprising. However, it’s worth noting that different demographics interact with online commerce differently.
The Key Takeaway: It’s extremely important to have a clearly defined target market.
This will allow you to tailor every aspect of your customer experience to the needs and preferences of your ideal customers.