What is User Generated Content?

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Yes! User-generated content is the real deal. People trust other shopper’s experience over what retailers say about their products. In fact, you would be shocked to know that a customer spends 5.4 hours a day sifting through UGC! The lesson? You may write the fanciest product copy, but if there aren’t any reviews, the conversion rate will suffer! So, buck up and ask your customers and fans to review and rate you!

More 2017 Stats

Writing your subject line entirely in upper case significantly reduces response rates by 30%

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

66% of Marketers use Video in their Lead Nurturing Campaigns

68% of Small Businesses Don’t have a Documented CRO Strategy

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

There Will Be More Than 3.7 Billion Email Users by the End of 2017

More Conversion Optimization Stats

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

The Average Number of Form Fields on Landing Page Conversion Forms is 11

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

The Average Conversion Rate of a Facebook Ad is 9.21%

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

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