What is User Generated Content?
The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t
Yes! User-generated content is the real deal. People trust other shopper’s experience over what retailers say about their products. In fact, you would be shocked to know that a customer spends 5.4 hours a day sifting through UGC! The lesson? You may write the fanciest product copy, but if there aren’t any reviews, the conversion rate will suffer! So, buck up and ask your customers and fans to review and rate you!
More 2017 Stats
Writing your subject line entirely in upper case significantly reduces response rates by 30%
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
66% of Marketers use Video in their Lead Nurturing Campaigns
68% of Small Businesses Don’t have a Documented CRO Strategy
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
There Will Be More Than 3.7 Billion Email Users by the End of 2017
More Conversion Optimization Stats
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
The Average Number of Form Fields on Landing Page Conversion Forms is 11
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
The Average Conversion Rate of a Facebook Ad is 9.21%
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
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