Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Statistic Info

“The call-to-action is the tipping point between conversions and bounce”, says Neil Patel. We couldn’t agree more. Call-to-actions should be strong and catchy enough and solicit a click. One way to make them click is by using first-person phrasing. Doing so helped ContentVerve see a 90% increase in click-through rate. They said “Start my free 30-day trial” instead of . “Start your free 30-day trial”, and it did all the magic.

From the moment you log in to Facebook, to the shows recommended to you on Netflix, to the questions you have for Google, the content you most enjoy online was customized and served up to you for a reason. We’ve seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us.

Your visitors expect the same personalized experience on your own website — and in your calls-to-action (CTAs) as well.

More 2018 Stats

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command

Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions

Add a Beard to Your Models to Increase in Cart Adds by 49%

Emails with a Single Call-to-Action Increased Sales 1617%

96% of Americans Have Made an Online Purchase in their Life

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

88% of Online Shoppers Will Use Webrooming to Find the Best Price

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

73% of Companies are Investing in Design to Differentiate Their Brands

More Conversion Optimization Stats

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

68% of Small Businesses Don’t have a Documented CRO Strategy

Emails with a Single Call-to-Action Increased Sales 1617%

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Emails with a Single Call-to-Action Increased Clicks 371%