Do you use Personalized Call-To-Actions?
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
Statistic Info
“The call-to-action is the tipping point between conversions and bounce”, says Neil Patel. We couldn’t agree more. Call-to-actions should be strong and catchy enough and solicit a click. One way to make them click is by using first-person phrasing. Doing so helped ContentVerve see a 90% increase in click-through rate. They said “Start my free 30-day trial” instead of . “Start your free 30-day trial”, and it did all the magic.
From the moment you log in to Facebook, to the shows recommended to you on Netflix, to the questions you have for Google, the content you most enjoy online was customized and served up to you for a reason. We’ve seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us.
Your visitors expect the same personalized experience on your own website — and in your calls-to-action (CTAs) as well.
More 2018 Stats
Only .25% of PPC Landing Pages Have a Video
61% of Companies Run Five or Fewer Landing Page Tests Per Month
50% of Total eCommerce Revenue Comes from Mobile
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
80% of Americans Have Made an Online Purchase in the Past Month
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
More Conversion Optimization Stats
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
68% of Small Businesses Don’t have a Documented CRO Strategy
The Average Number of Form Fields on Landing Page Conversion Forms is 11
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
61% of Companies Run Five or Fewer Landing Page Tests Per Month
The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field
Add a Beard to Your Models to Increase in Cart Adds by 49%
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
Calls to Businesses are Worth 3X More Than Clicks to Websites