Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Statistic Info

“The call-to-action is the tipping point between conversions and bounce”, says Neil Patel. We couldn’t agree more. Call-to-actions should be strong and catchy enough and solicit a click. One way to make them click is by using first-person phrasing. Doing so helped ContentVerve see a 90% increase in click-through rate. They said “Start my free 30-day trial” instead of . “Start your free 30-day trial”, and it did all the magic.

From the moment you log in to Facebook, to the shows recommended to you on Netflix, to the questions you have for Google, the content you most enjoy online was customized and served up to you for a reason. We’ve seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us.

Your visitors expect the same personalized experience on your own website — and in your calls-to-action (CTAs) as well.

More 2018 Stats

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

48% of all Ecommerce Transactions Are From Repeat Customers

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

More Conversion Optimization Stats

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate