Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Statistic Info

“The call-to-action is the tipping point between conversions and bounce”, says Neil Patel. We couldn’t agree more. Call-to-actions should be strong and catchy enough and solicit a click. One way to make them click is by using first-person phrasing. Doing so helped ContentVerve see a 90% increase in click-through rate. They said “Start my free 30-day trial” instead of . “Start your free 30-day trial”, and it did all the magic.

From the moment you log in to Facebook, to the shows recommended to you on Netflix, to the questions you have for Google, the content you most enjoy online was customized and served up to you for a reason. We’ve seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us.

Your visitors expect the same personalized experience on your own website — and in your calls-to-action (CTAs) as well.

More 2018 Stats

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

77% of Adults Own a Smart Phone

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

Only 16% of Landing Pages don’t have Navigation Bars

Organizations in Which Creativity is Highly Valued are 46% More Likely to Have Exceeded their 2017 Business Goals

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

More Conversion Optimization Stats

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Add a Beard to Your Models to Increase in Cart Adds by 49%

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Using Video on Landing Pages can Increase Conversion by 80%

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate