Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Statistic Info

“The call-to-action is the tipping point between conversions and bounce”, says Neil Patel. We couldn’t agree more. Call-to-actions should be strong and catchy enough and solicit a click. One way to make them click is by using first-person phrasing. Doing so helped ContentVerve see a 90% increase in click-through rate. They said “Start my free 30-day trial” instead of . “Start your free 30-day trial”, and it did all the magic.

From the moment you log in to Facebook, to the shows recommended to you on Netflix, to the questions you have for Google, the content you most enjoy online was customized and served up to you for a reason. We’ve seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us.

Your visitors expect the same personalized experience on your own website — and in your calls-to-action (CTAs) as well.

More 2018 Stats

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command

Some Online Shoppers Make Purchases From Social Media

72% of Shoppers Return 10% or Less of Purchases

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

77% of Adults Own a Smart Phone

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

More Conversion Optimization Stats

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

But Removing the Navigation Menu can Increase Conversions by 100%

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Only 16% of Landing Pages don’t have Navigation Bars

Only .25% of PPC Landing Pages Have a Video

68% of Small Businesses Don’t have a Documented CRO Strategy