How Long Are Your Videos?
Talk about an enlightening presentation! Video content is something I just started to dabble with at WordStream in our
Do You Use Email?
Email use continues to grow even as other methods of interpersonal communication, such as instant messaging, social networking and chat are seeing strong adoption. Email continues to see strong use in the business world, as well as with consumers ...
How Much of your Marketing Budget do you Spend on Conversion Optimization?
A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.
In total, ...
Do you like Multiple Offers?
Landing pages are a proven method of generating leads and building a solid email list. But why aren’t yours converting?
Do you use Split Testing Software?
A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for...
Do you have a Navigation Menu?
Usually navigation menus are common across all pages of a website. But, should you have navigation menu on a landing page as well? Or, should your landing page be unique in itself and there is no need to include global navigation menu? This is a ...
What do you know about Conversion Rate Optimization?
Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC...
What is the Average Conversion Rate of a Facebook Ad?
Facebook is one of the fastest-growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the last 18 months.
Do you use Videos on your Landing Pages?
In the fast-paced digital landscape, capturing and retaining visitors’ attention is a perpetual challenge for marketers and sales people.
However, there is a game-changing tool that can revolutionize your landing page performance: ...