Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Statistic Info

This dissatisfaction is partly because marketers don’t know that the average conversion rates aren’t any higher than 3%. Besides, it varies from industry to industry. Having said that, it doesn’t mean businesses don’t see double digit conversions. This is the reason you must follow conversion rate optimization best practices and learn from industry moguls.

More 2018 Stats

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

42% of U.S. Consumers Have Searched and Purchased Products or Services Online

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

50% of Total eCommerce Revenue Comes from Mobile

47% of People Expect a Web Page to Load in 2 Seconds or Less

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

More Conversion Optimization Stats

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

68% of Small Businesses Don’t have a Documented CRO Strategy

Only 16% of Landing Pages don’t have Navigation Bars

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Using Video on Landing Pages can Increase Conversion by 80%

Emails with a Single Call-to-Action Increased Clicks 371%