Is there more Market Potential?

E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK

Statistic Info

The Census Bureau of the Department of Commerce announced today that the estimate of U.S. retail e-commerce sales for the fourth quarter of 2018, adjusted for seasonal variation, but not for price changes, was $132.8 billion, an increase of 2.0 percent (±1.1%) from the third quarterof 2018. Total retail sales for the fourth quarter of 2018 were estimated at $1,345.2 billion, an increase of 0.4percent (±0.2%) from the third quarter of 2018. The fourth quarter 2018 e-commerce estimate increased 12.1 percent (±2.6%) from the fourth quarter of 2017while total retail sales increased 3.1percent (±0.9%) in the same period. E-commerce sales in the fourth quarter of 2018accounted for 9.9percent of total sales.On a not adjusted basis, the estimate of U.S. retail e-commerce sales for the fourth quarter of 2018 totaled $158.5 billion, an increase of 30.5 percent (±1.1%) from the third quarter of 2018. The fourth quarter 2018 e-commerce estimate increased11.8 percent (±2.6%) from the fourth quarter of 2017 while total retail sales increased 3.5percent (±0.9%) in the same period. E-commerce sales in the fourth quarter of 2018 accounted for 11.2 percent of total sales.Total e-commerce sales for 2018 were estimated at $513.6 billion, an increase of 14.2 percent (±3.7%)from 2017. Total retail sales in 2018 increased 4.8 percent (±1.2%)from 2017. E-commerce sales in 2018 accounted for 9.7 percent of total sales. E-commerce sales in 2017accounted for 8.9 percent of total sales.