Are You Fully Engaged?

On Average 29% of B2B Customers are Fully Engaged

Statistic Info

In a typical merger and acquisition (M&A) setting, B2B senior leaders handle cost-cutting and account leaders are responsible for creating organic growth.

The best senior leaders seek organic growth by architecting the new organization from the ground up. They do this by conducting business appraisals, known as due diligence, from the perspective of the local account team.

Only 29% of B2B customers are fully engaged, and the M&A integration process often distracts B2B organizations from customers at a time when they should focus on customers the most.