On Average 29% of B2B Customers are Fully Engaged

Statistic Info

In a typical merger and acquisition (M&A) setting, B2B senior leaders handle cost-cutting and account leaders are responsible for creating organic growth.

The best senior leaders seek organic growth by architecting the new organization from the ground up. They do this by conducting business appraisals, known as due diligence, from the perspective of the local account team.

Only 29% of B2B customers are fully engaged, and the M&A integration process often distracts B2B organizations from customers at a time when they should focus on customers the most.

More 2018 Stats

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

77% of Adults Own a Smart Phone

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

Only .25% of PPC Landing Pages Have a Video

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

79% of Customers Order Online Via a Mobile Device

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

More Customer Engagement Stats

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

38% of People will Leave a Website if they find the Layout Unattractive

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

77% of Adults Own a Smart Phone

Americans Spend 36% of their Shopping Budget Online