On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Statistic Info

Influencer marketing is definitely crushing affiliate marketing, paid search and display ads and has become one of the fastest-growing online customer acquisition methods. Perhaps the reason is that 74% of people turn to social networks for guidance on purchase decisions.

Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Here are some highlights from the study that can help you best use influencers to drive your business strategy:

Attract Better Customers Through Influencer Marketing

A majority of marketers believe that influencer marketing attracts higher-quality customers to their business. This could be because social media users tend to be more affluent and more likely to recommend products to family and friends.

Influencer Marketing Delivers a Strong ROI

On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing . 70% make $2 or more, and 13% make $20 or more. Most businesses get solid results from influencer marketing, with just the bottom 18% failing to generate any revenue.

More 2018 Stats

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

77% of Adults Own a Smart Phone

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

1.79 billion people worldwide are expected to buy goods and services online in 2018.

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

88% of Online Shoppers Will Use Webrooming to Find the Best Price

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

More Conversion Optimization Stats

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Only .25% of PPC Landing Pages Have a Video

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

61% of Companies Run Five or Fewer Landing Page Tests Per Month

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

But Removing the Navigation Menu can Increase Conversions by 100%

A Typical Website Conversion Rate is about 2.35% on Average

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before