On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Statistic Info

Influencer marketing is definitely crushing affiliate marketing, paid search and display ads and has become one of the fastest-growing online customer acquisition methods. Perhaps the reason is that 74% of people turn to social networks for guidance on purchase decisions.

Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Here are some highlights from the study that can help you best use influencers to drive your business strategy:

Attract Better Customers Through Influencer Marketing

A majority of marketers believe that influencer marketing attracts higher-quality customers to their business. This could be because social media users tend to be more affluent and more likely to recommend products to family and friends.

Influencer Marketing Delivers a Strong ROI

On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing . 70% make $2 or more, and 13% make $20 or more. Most businesses get solid results from influencer marketing, with just the bottom 18% failing to generate any revenue.

More 2018 Stats

47% of People Expect a Web Page to Load in 2 Seconds or Less

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

80% of Americans Have Made an Online Purchase in the Past Month

37% of Shoppers Use Social Media to Influence Their Purchases

More Conversion Optimization Stats

The Average Conversion Rate of a Facebook Ad is 9.21%

Calls to Businesses are Worth 3X More Than Clicks to Websites

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

44% of Companies use A/B or Split Testing Software

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

68% of Small Businesses Don’t have a Documented CRO Strategy