How Much of your Marketing Budget do you Spend on Conversion Optimization?

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.

In total, 86% of companies surveyed allocate 15% or less of their marketing budget to optimization activities, while at the other end of the scale only 3% of respondents allocate more than half of their marketing budget to optimization efforts.

More 2017 Stats

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

There Will Be More Than 3.7 Billion Email Users by the End of 2017

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Writing your subject line entirely in upper case significantly reduces response rates by 30%

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

More Conversion Optimization Stats

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Using Video on Landing Pages can Increase Conversion by 80%

Only 60% of sales reps meet quota

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

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