How Much of your Marketing Budget do you Spend on Conversion Optimization?
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.
In total, 86% of companies surveyed allocate 15% or less of their marketing budget to optimization activities, while at the other end of the scale only 3% of respondents allocate more than half of their marketing budget to optimization efforts.
More 2017 Stats
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Writing your subject line entirely in upper case significantly reduces response rates by 30%
More Conversion Optimization Stats
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
Using Video on Landing Pages can Increase Conversion by 80%
Only 60% of sales reps meet quota
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
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