Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Statistic Info

Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

47% of People Expect a Web Page to Load in 2 Seconds or Less

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

80% of Americans Have Made an Online Purchase in the Past Month

Small retailers may see up to 30% higher mobile conversion rates compared to large retailers.

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

Mobile Shopping Hit $2 Billion on Cyber Monday

1.79 billion people worldwide are expected to buy goods and services online in 2018.

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online

More Demand Generation Stats

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

64% of B2B Marketers Generate Leads via LinkedIn

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)