Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Statistic Info

Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

50% of Total eCommerce Revenue Comes from Mobile

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

77% of Adults Own a Smart Phone

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

More Than 60 Million Businesses Have a Facebook Page

More Demand Generation Stats

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

64% of B2B Marketers Generate Leads via LinkedIn

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead