Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Statistic Info

Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

Image and Voice Activated Search May Make up 50% of all Searches by 2020

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

58% of the Top 1000 US Online Retailers Send Welcome Emails

47% of People Expect a Web Page to Load in 2 Seconds or Less

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

More Demand Generation Stats

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas