Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Statistic Info

Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

96% of Americans Have Made an Online Purchase in their Life

$1 in Every $3 of Monthly Discretionary Income is Spent Online

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

More Demand Generation Stats

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey