Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Statistic Info

Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

50% of Total eCommerce Revenue Comes from Mobile

Responsive Design Integrates Social Media

58% of the Top 1000 US Online Retailers Send Welcome Emails

$1 in Every $3 of Monthly Discretionary Income is Spent Online

More Demand Generation Stats

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

66% of Marketers use Video in their Lead Nurturing Campaigns