How Many Form Fields Do You Have?

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

As a responsible marketer, you must know that the length of the form isn’t the only factor that determines conversions. It has much to do with the type of information being requested (telephone number, office address, age etc.), website credibility as well as the offer they will redeem on form submission. The only way to know if a long form will work for you is by A/B testing your landing page. Ask questions such as – do you want more leads or high-quality leads? If it’s the latter, more fields may work its magic because only an engaged visitor will eventually fill the form.

More 2017 Stats

66% of Marketers use Video in their Lead Nurturing Campaigns

Writing your subject line entirely in upper case significantly reduces response rates by 30%

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

68% of Small Businesses Don’t have a Documented CRO Strategy

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

More Conversion Optimization Stats

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

But Removing the Navigation Menu can Increase Conversions by 100%

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Add a Beard to Your Models to Increase in Cart Adds by 49%

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo