Generation X Shop More Online Than Baby Boomers and Millennials

Statistic Info

Generation X (people born between 1966-1981) makes more online purchases than any other age group, averaging nearly 19 transactions per year.

This might come as a surprise to many considering Millennials are the digital natives of our society.

However, as Millennials grow older and enter the workforce and start families, their spending increases. It’s expected that Millennials’ online shopping will increase exponentially in the future and far surpass online spending by older generations.

So, if you want to market your products to Millennials, you need to create a value proposition they can identify with. Millennials view the products they buy as an extension of their image and if a product doesn’t have a positive effect on their desired self-image, they won’t buy it.

Takeaway: You need to sell Millennials on the story. Ask yourself, “What is the scenario in which your product will help them overcome a problem or make them feel better?”

More 2019 Stats

69 Percent of Shopping Carts are Abandoned

Mobile Traffic Represents 53% of all Ecommerce Traffic

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Using Video on Landing Pages can Increase Conversion by 80%

But Removing the Navigation Menu can Increase Conversions by 100%

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

The Total Orders from Mobile Devices Ranges between 38% and 53%

Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

More eCommerce Strategy Stats

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

43% of E-Commerce Traffic comes from Organic Google Search

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

32% of Online Shoppers Own at Least One Connected Home Device

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

54% Buyers will Buy Retargeted Products if Offered at a Discount

E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK