What do you know about Conversion Rate Optimization?
A Typical Website Conversion Rate is about 2.35% on Average
Statistic Info
Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action.
But what is a good conversion rate? If you’re already achieving 3%, 5% or even 10% conversion rates, is that as high as you’re going to go? But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.
We recently analyzed thousands of Google Ads (formerly known as AdWords) accounts with a combined $3 billion in annual spend and discovered that some advertisers are converting at rates two or three times the average. Do you want to be average, or do you want your account to perform exponentially better than others in your industry?
Through our analysis of this massive amount of data on landing pages and conversion rates, we were able to identify some common traits of the top converting landing pages. What do they have that you don’t? Believe it or not, there isn’t much standing between you and conversion rates double or triple what you’re seeing today. But the way you’re going to get there is totally counter to typical conversion rate optimization wisdom.
More 2019 Stats
30 Percent of Online Consumers Have Posted Product Feedback Online
But Removing the Navigation Menu can Increase Conversions by 100%
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
59% of Customers Completed a Purchase on a Different Device to the One where it was Started
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails
PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions
Men Spend 68% More Online Than Women
59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website
30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously
More Conversion Optimization Stats
Calls to Businesses are Worth 3X More Than Clicks to Websites
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Only 16% of Landing Pages don’t have Navigation Bars
Add a Beard to Your Models to Increase in Cart Adds by 49%
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
44% of Companies use A/B or Split Testing Software
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages