Do you Send Out Emails?

Emails with a Single Call-to-Action Increased Clicks 371%

I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.

Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.

The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.

More 2018 Stats

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

37% of Shoppers Use Social Media to Influence Their Purchases

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

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30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

70% of sales professionals are most active on LinkedIn compared to other social media

More Conversion Optimization Stats

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

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A Typical Website Conversion Rate is about 2.35% on Average

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