Do you Send Out Emails?
Emails with a Single Call-to-Action Increased Clicks 371%
I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.
Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.
The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.
More 2018 Stats
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
37% of Shoppers Use Social Media to Influence Their Purchases
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
Add a Beard to Your Models to Increase in Cart Adds by 49%
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
70% of sales professionals are most active on LinkedIn compared to other social media
More Conversion Optimization Stats
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
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