Considering that more than a tenth of all retail sales are made online, you can’t underestimate the importance of continuously optimizing your online store.
Online shopping is becoming more popular than ever, and by 2021, e-commerce sales are expected to reach 17.5% of retail sales worldwide.
This means there’s more potential for e-tailers to increase traffic and conversions…
…And a chance to create a better online experience (an area most online stores fall short).
Takeaway: Prioritize user experience above all. A compelling value proposition is worth nothing if visitors have a bad experience on your site. This is especially important when it comes to your checkout flow.