Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

Statistic Info

For all the social dinosaurs out there, your aversion to the ‘customer-owned channels’ is becoming less and less acceptable. While this statistic specifically pertains to Twitter, we’re seeing significant customer care volume increases on greener social channels such as Facebook Messenger as well. For example, after launching Facebook Messenger for customer care last year, Sprint saw an increase of 31% in private messages in only 3 months time. As Twitter, Messenger, Instagram and others continue to roll out innovative engagement features, be prepared to be there waiting, because that’s where your customers will be.

More 2018 Stats

Americans Spend 36% of their Shopping Budget Online

48% of all Ecommerce Transactions Are From Repeat Customers

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

42% of U.S. Consumers Have Searched and Purchased Products or Services Online

More Customer Engagement Stats

77% of Adults Own a Smart Phone

Americans Spend 36% of their Shopping Budget Online

On Average 29% of B2B Customers are Fully Engaged

38% of People will Leave a Website if they find the Layout Unattractive

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order