Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

Statistic Info

For all the social dinosaurs out there, your aversion to the ‘customer-owned channels’ is becoming less and less acceptable. While this statistic specifically pertains to Twitter, we’re seeing significant customer care volume increases on greener social channels such as Facebook Messenger as well. For example, after launching Facebook Messenger for customer care last year, Sprint saw an increase of 31% in private messages in only 3 months time. As Twitter, Messenger, Instagram and others continue to roll out innovative engagement features, be prepared to be there waiting, because that’s where your customers will be.

More 2018 Stats

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

80% of Americans Have Made an Online Purchase in the Past Month

79% of Customers Order Online Via a Mobile Device

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

More Customer Engagement Stats

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

Americans Spend 36% of their Shopping Budget Online

On Average 29% of B2B Customers are Fully Engaged

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

77% of Adults Own a Smart Phone

38% of People will Leave a Website if they find the Layout Unattractive

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old