How Much Does It Cost Per Lead?

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Source
HubSpot

Topic
Lead Generation

Year
2017

Key Numbers:

The average cost per lead is just under $200.

• Email campaigns achieve on average a 17% open rate and 4% click-through rate.

• Organizations on average are generating over 470,000 website visitors, 1,800 leads and 300 new customers per month.

Organizations with revenues under $500 million have a mean cost per lead of roughly $180; companies with revenues above $500 million spend more than double that, at roughly $430 per lead.

More 2017 Stats

66% of Marketers use Video in their Lead Nurturing Campaigns

There Will Be More Than 3.7 Billion Email Users by the End of 2017

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Writing your subject line entirely in upper case significantly reduces response rates by 30%

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

68% of Small Businesses Don’t have a Documented CRO Strategy

More Lead Generation Stats

66% of Marketers use Video in their Lead Nurturing Campaigns

80% of new leads never translate into sales

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

8% of salespeople say that their sales teams generate high-quality leads

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

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