How Much Does It Cost Per Lead?

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Statistic Info

Key Numbers:

The average cost per lead is just under $200.

• Email campaigns achieve on average a 17% open rate and 4% click-through rate.

• Organizations on average are generating over 470,000 website visitors, 1,800 leads and 300 new customers per month.

Organizations with revenues under $500 million have a mean cost per lead of roughly $180; companies with revenues above $500 million spend more than double that, at roughly $430 per lead.