Do you Use Marketing Automation?
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Marketing automation software make a marketer’s life easy by not only automating repetitive tasks like posting social media content or sending emails but also nurturing prospects based on their behavior and preferences. For instance, if a website visitor abandons his shopping cart with items still in it then a reminder could be sent to ‘complete’ the purchase! It sure is an easy way to bump up conversions.
More 2018 Stats
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
Add a Beard to Your Models to Increase in Cart Adds by 49%
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
More Conversion Optimization Stats
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Add a Beard to Your Models to Increase in Cart Adds by 49%
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Only 60% of sales reps meet quota
There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
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