Average online shopping cart abandonment rate is 74%

Statistic Info

The average abandonment rate is 68%, based on data compiled from 33 different studies on shopping cart abandonment.

That means for every 100 visitors to your store, 68 of them walk away.

Why Shoppers are Abandoning Carts

While every audience segment is different, a lot of consumers have somewhat similar buying habits and preferences in terms of who they give money to. They also share commonalities and frustrations over certain kinds of barriers to making a purchase.

According to data from Statista:

• 56% of consumers left due to unexpected costs (like extra shipping or taxes)
• 37% made no purchase because they were just browsing
• 36% found a better price after comparison-shopping
• 25% left because the navigation was too complicated
• 21% felt the process took too long
• 17% were concerned about security

And these are just some of the many reasons why your customers might be walking away.

More 2019 Stats

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

43% of E-Commerce Traffic comes from Organic Google Search

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

81% of Shoppers Research their Product Online before Purchasing

30 Percent of Online Consumers Have Posted Product Feedback Online

The Average Conversion Rate of a Facebook Ad is 9.21%

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Younger People Spend More Time Shopping Online than Older People

More eCommerce Strategy Stats

32% of Online Shoppers Own at Least One Connected Home Device

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

The Number One Reason People Shop Online is Because They Can Shop 24/7

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

33% of B2C Ecommerce Website are also Conducting B2B Transactions