Average online shopping cart abandonment rate is 74%

Statistic Info

The average abandonment rate is 68%, based on data compiled from 33 different studies on shopping cart abandonment.

That means for every 100 visitors to your store, 68 of them walk away.

Why Shoppers are Abandoning Carts

While every audience segment is different, a lot of consumers have somewhat similar buying habits and preferences in terms of who they give money to. They also share commonalities and frustrations over certain kinds of barriers to making a purchase.

According to data from Statista:

• 56% of consumers left due to unexpected costs (like extra shipping or taxes)
• 37% made no purchase because they were just browsing
• 36% found a better price after comparison-shopping
• 25% left because the navigation was too complicated
• 21% felt the process took too long
• 17% were concerned about security

And these are just some of the many reasons why your customers might be walking away.

More 2019 Stats

The Average Conversion Rate of a Facebook Ad is 9.21%

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Longer Mobile Page Load Times Drastically Increase Bounces

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

More eCommerce Strategy Stats

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

32% of Online Shoppers Own at Least One Connected Home Device

50% of Total eCommerce Revenue Comes from Mobile

Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors

6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

400 Pixels from the Left Edge is the Area of Desktop Site Viewing Which Gets the Most Viewing Time

Americans Spend 36% of their Shopping Budget Online

33% of B2C Ecommerce Website are also Conducting B2B Transactions

22% of Online Retailers Still Don’t have a Mobile-Friendly Website