Why Would You Abandon Your Cart?
Average online shopping cart abandonment rate is 74%
Statistic Info
The average abandonment rate is 68%, based on data compiled from 33 different studies on shopping cart abandonment.
That means for every 100 visitors to your store, 68 of them walk away.
Why Shoppers are Abandoning Carts
While every audience segment is different, a lot of consumers have somewhat similar buying habits and preferences in terms of who they give money to. They also share commonalities and frustrations over certain kinds of barriers to making a purchase.
According to data from Statista:
- 56% of consumers left due to unexpected costs (like extra shipping or taxes)
- 37% made no purchase because they were just browsing
- 36% found a better price after comparison-shopping
- 25% left because the navigation was too complicated
- 21% felt the process took too long
- 17% were concerned about security
And these are just some of the many reasons why your customers might be walking away.
More 2019 Stats
PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions
44% of Companies use A/B or Split Testing Software
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Abandoned Cart Emails Have an Average Open Rate of 45%
Younger People Spend More Time Shopping Online than Older People
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
59% of Customers Completed a Purchase on a Different Device to the One where it was Started
Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails
More eCommerce Strategy Stats
Abandoned Cart Emails Have an Average Open Rate of 45%
30 Percent of Online Consumers Have Posted Product Feedback Online
Generation X Shop More Online Than Baby Boomers and Millennials
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
The Average Order Value of B2C Online Order is $52
Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%
96% of Americans Have Made an Online Purchase in their Life
72% of Shoppers Return 10% or Less of Purchases
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
