How Can You Increase Conversion Rates?

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

The surprising 121% conversion is a result of Hubspot adding an anchor text CTA (see screenshot below) in 80 of their high-traffic blogs. However, don’t assume that’s the only thing that got them to this figure. Apparently, credit goes to a combination of factors like organic searches and email marketing efforts. But, one thing is sure: adding anchor text CTAs does work. Want to give it a shot?

Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.

But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.

 

More 2018 Stats

Americans Spend 36% of their Shopping Budget Online

Emails with a Single Call-to-Action Increased Sales 1617%

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

37% of Shoppers Use Social Media to Influence Their Purchases

More Conversion Optimization Stats

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Only 60% of sales reps meet quota

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

A Typical Website Conversion Rate is about 2.35% on Average

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