How Can You Increase Conversion Rates?
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
The surprising 121% conversion is a result of Hubspot adding an anchor text CTA (see screenshot below) in 80 of their high-traffic blogs. However, don’t assume that’s the only thing that got them to this figure. Apparently, credit goes to a combination of factors like organic searches and email marketing efforts. But, one thing is sure: adding anchor text CTAs does work. Want to give it a shot?
Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.
But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.
More 2018 Stats
Americans Spend 36% of their Shopping Budget Online
Emails with a Single Call-to-Action Increased Sales 1617%
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide
48 hours after a virtual sales call, buyers only retain 10% of what you talked about.
37% of Shoppers Use Social Media to Influence Their Purchases
More Conversion Optimization Stats
The Average Number of Form Fields on Landing Page Conversion Forms is 11
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
Only 60% of sales reps meet quota
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
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