Do You Use Coupons Online?

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Source
Nielson

Year
2018

With shopping season in full swing as the holidays approach, smartphone and tablet owners are using mobile apps and daily deal sites to get the most out of their money. According to a recent Nielsen survey of U.S. consumers who report using their mobile phone or tablet in the shopping process, shoppers look to retailer websites for mobile coupons significantly more than other sources. With 54 percent of mobile shoppers who have used a coupon on their device indicating that they have obtained coupons from retailer websites, it’s clearly the preferred source, followed by deal-of-the-day websites, such as Groupon and Living Social, with 31 percent of users looking to such sites for promotions.

More 2018 Stats

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

50% of Total eCommerce Revenue Comes from Mobile

More Stats

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