The statistics are in: consumers want a seamless desktop-to-mobile shopping experience. Furthermore, consumers are increasingly relying upon mobile devices to research and buy the products that they want. If your online store is not catering to this growing demographic of tech-savvy shoppers, you are assuredly missing out on sales.
If you run a local business, you’ll actually be getting more traction from mobile searches than desktop searches. Now this number is important, even for e-retailers, because it reflects just how much consumers rely upon their mobile devices to find the products and services they use the most.
78% of searches from mobile devices lead to an in-store conversion. In contrast, only 61% of desktop searches lead to an in-store conversion and about 64% of tablet searches lead to an in-store conversion.