96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Statistic Info

The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and bring them one step closer to converting.

More 2018 Stats

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions

42% of U.S. Consumers Have Searched and Purchased Products or Services Online

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

Americans Spend 64% of their Shopping Budget In-Store

40% of People Will Choose a Different Search Result if the First is not Mobile Friendly

More Conversion Optimization Stats

The Average Number of Form Fields on Landing Page Conversion Forms is 11

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

44% of Companies use A/B or Split Testing Software

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Using Video on Landing Pages can Increase Conversion by 80%

The Average Conversion Rate of a Facebook Ad is 9.21%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs