96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Statistic Info

The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and bring them one step closer to converting.

More 2018 Stats

Some Online Shoppers Make Purchases From Social Media

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

On Average 29% of B2B Customers are Fully Engaged

Mobile Shopping Hit $2 Billion on Cyber Monday

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

More Conversion Optimization Stats

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Only .25% of PPC Landing Pages Have a Video

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

The Average Number of Form Fields on Landing Page Conversion Forms is 11

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Only 16% of Landing Pages don’t have Navigation Bars

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before