What is Segmentation?
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Statistic Info
The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and bring them one step closer to converting.
More 2018 Stats
Some Online Shoppers Make Purchases From Social Media
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
On Average 29% of B2B Customers are Fully Engaged
Mobile Shopping Hit $2 Billion on Cyber Monday
The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
More Conversion Optimization Stats
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Only .25% of PPC Landing Pages Have a Video
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
The Average Number of Form Fields on Landing Page Conversion Forms is 11
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Only 16% of Landing Pages don’t have Navigation Bars
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before