96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Statistic Info

The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and bring them one step closer to converting.

More 2018 Stats

37% of Shoppers Use Social Media to Influence Their Purchases

48% of Users Say That if They Arrive on a Business Site That Isn’t Working Well on Mobile, They Take it as an Indication of the Business Simply Not Caring

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

61% of Companies Run Five or Fewer Landing Page Tests Per Month

On Average 29% of B2B Customers are Fully Engaged

Emails with a Single Call-to-Action Increased Clicks 371%

79% of Customers Order Online Via a Mobile Device

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

More Conversion Optimization Stats

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Only 16% of Landing Pages don’t have Navigation Bars

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

The Average Conversion Rate of a Facebook Ad is 9.21%

But Removing the Navigation Menu can Increase Conversions by 100%