What is Segmentation?
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and bring them one step closer to converting.
More 2018 Stats
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
79% of Customers Order Online Via a Mobile Device
48% of all Ecommerce Transactions Are From Repeat Customers
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
73% of Companies are Investing in Design to Differentiate Their Brands
More Conversion Optimization Stats
The Average Conversion Rate of a Facebook Ad is 9.21%
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
44% of Companies use A/B or Split Testing Software
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
But Removing the Navigation Menu can Increase Conversions by 100%
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
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