96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Statistic Info

The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and bring them one step closer to converting.

More 2018 Stats

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

$1 in Every $3 of Monthly Discretionary Income is Spent Online

Image and Voice Activated Search May Make up 50% of all Searches by 2020

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Americans Spend 36% of their Shopping Budget Online

More Than 60 Million Businesses Have a Facebook Page

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

Once Your Page Loads, Users Form An Opinion in .05 Seconds

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

More Conversion Optimization Stats

Emails with a Single Call-to-Action Increased Clicks 371%

The Average Number of Form Fields on Landing Page Conversion Forms is 11

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Only .25% of PPC Landing Pages Have a Video

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Calls to Businesses are Worth 3X More Than Clicks to Websites

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates