What is Segmentation?

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and bring them one step closer to converting.

More 2018 Stats

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

79% of Customers Order Online Via a Mobile Device

48% of all Ecommerce Transactions Are From Repeat Customers

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

73% of Companies are Investing in Design to Differentiate Their Brands

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

More Conversion Optimization Stats

The Average Conversion Rate of a Facebook Ad is 9.21%

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

44% of Companies use A/B or Split Testing Software

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

But Removing the Navigation Menu can Increase Conversions by 100%

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

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