88% of Online Shoppers Will Use Webrooming to Find the Best Price

Statistic Info

We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity.

Consumers are everywhere and that’s exactly what they expect of their retailers. Based on original research by Interactions, this report gives retailers insight into the modern consumer purchasing cycle, as well as the moments during the decision-making process, in which retailers can have an effect on whether shoppers purchase through a virtual world or the real one.

More 2018 Stats

$1 in Every $3 of Monthly Discretionary Income is Spent Online

Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

32% of Online Shoppers Own at Least One Connected Home Device

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Only .25% of PPC Landing Pages Have a Video

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

More eCommerce Strategy Stats

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

43% of E-Commerce Traffic comes from Organic Google Search

81% of Consumers Trust the Advice of Family and Friends Over Businesses

80% of Americans Have Made an Online Purchase in the Past Month

Average Online Shopping Cart Abandonment Rate is 74%

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

81% of Shoppers Research their Product Online before Purchasing

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

An Inconvenient Returns Policy Deters 80% of Shoppers