88% of Online Shoppers Will Use Webrooming to Find the Best Price

Statistic Info

We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity.

Consumers are everywhere and that’s exactly what they expect of their retailers. Based on original research by Interactions, this report gives retailers insight into the modern consumer purchasing cycle, as well as the moments during the decision-making process, in which retailers can have an effect on whether shoppers purchase through a virtual world or the real one.

More 2018 Stats

E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK

Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Emails with a Single Call-to-Action Increased Clicks 371%

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

73% of Companies are Investing in Design to Differentiate Their Brands

79% of Customers Order Online Via a Mobile Device

37% of Shoppers Use Social Media to Influence Their Purchases

More eCommerce Strategy Stats

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

43% of E-Commerce Traffic comes from Organic Google Search

Mobile Shopping Hit $2 Billion on Cyber Monday

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

Generation X Shop More Online Than Baby Boomers and Millennials

Younger People Spend More Time Shopping Online than Older People

50% of Total eCommerce Revenue Comes from Mobile

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account