88% of Online Shoppers Will Use Webrooming to Find the Best Price

Statistic Info

We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity.

Consumers are everywhere and that’s exactly what they expect of their retailers. Based on original research by Interactions, this report gives retailers insight into the modern consumer purchasing cycle, as well as the moments during the decision-making process, in which retailers can have an effect on whether shoppers purchase through a virtual world or the real one.

More 2018 Stats

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

79% of Customers Order Online Via a Mobile Device

37% of Shoppers Use Social Media to Influence Their Purchases

48% of all Ecommerce Transactions Are From Repeat Customers

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

More eCommerce Strategy Stats

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

54% Buyers will Buy Retargeted Products if Offered at a Discount

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Average Online Shopping Cart Abandonment Rate is 74%

96% of Americans Have Made an Online Purchase in their Life