Have You Used Webrooming?
88% of Online Shoppers Will Use Webrooming to Find the Best Price
Statistic Info
We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity.
Consumers are everywhere and that’s exactly what they expect of their retailers. Based on original research by Interactions, this report gives retailers insight into the modern consumer purchasing cycle, as well as the moments during the decision-making process, in which retailers can have an effect on whether shoppers purchase through a virtual world or the real one.
More 2018 Stats
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
79% of Customers Order Online Via a Mobile Device
37% of Shoppers Use Social Media to Influence Their Purchases
48% of all Ecommerce Transactions Are From Repeat Customers
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
More eCommerce Strategy Stats
30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously
59% of Customers Completed a Purchase on a Different Device to the One where it was Started
A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet
54% Buyers will Buy Retargeted Products if Offered at a Discount
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account