Do You Research Purchases Online First?
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
Statistic Info
Remember, the ability to research purchases is one of the key reasons people shop online instead of in-store.
The Key Takeaway: Provide shoppers with detailed and accurate product pages that answer any and every question shoppers may have.
Your product pages should have plenty of high-quality product images, descriptions, and specifications.
This will instill trust and help shoppers with their research.
More 2019 Stats
Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
44% of Companies use A/B or Split Testing Software
The Average Number of Form Fields on Landing Page Conversion Forms is 11
Nearly Half of American Small Businesses do not have a Website
59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website
81% of Consumers Trust the Advice of Family and Friends Over Businesses
Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%
Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019
81% of Shoppers Research their Product Online before Purchasing
More eCommerce Strategy Stats
Average Online Shopping Cart Abandonment Rate is 74%
The Average Order Value of B2C Online Order is $52
65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store
88% of Online Shoppers Will Use Webrooming to Find the Best Price
59% of Customers Completed a Purchase on a Different Device to the One where it was Started
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers
69 Percent of Shopping Carts are Abandoned
A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet
