85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Statistic Info

Remember, the ability to research purchases is one of the key reasons people shop online instead of in-store.

The Key Takeaway: Provide shoppers with detailed and accurate product pages that answer any and every question shoppers may have.

Your product pages should have plenty of high-quality product images, descriptions, and specifications.

This will instill trust and help shoppers with their research.

More 2019 Stats

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Men Spend 68% More Online Than Women

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

60% of the Overall Website Traffic is Reported from Mobile Devices

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

More eCommerce Strategy Stats

Image and Voice Activated Search May Make up 50% of all Searches by 2020

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

30 Percent of Online Consumers Have Posted Product Feedback Online

Americans Spend 36% of their Shopping Budget Online

Younger People Spend More Time Shopping Online than Older People

81% of Consumers Trust the Advice of Family and Friends Over Businesses

38% of People will Leave a Website if they find the Layout Unattractive

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

22% of Online Retailers Still Don’t have a Mobile-Friendly Website