Do you think Testing is Challenging?

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Source
Adobe

Topic
Conversion Optimization

Year
2018

To understand why it’s so, you need to introspect. Do you have a documented CRO strategy? Do the conversion rate optimizers have enough experience or intent to turn tables in your favor? Are you running ‘ample’ number of tests? Do you have all the necessary CRO tools? Even one of these factors could compound your ‘difficulty’ in boosting conversions.

More 2018 Stats

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

88% of Online Shoppers Will Use Webrooming to Find the Best Price

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

40% say getting response from prospects harder now than 3 years ago.

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

More Conversion Optimization Stats

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

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