Do you think Testing is Challenging?
8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”
To understand why it’s so, you need to introspect. Do you have a documented CRO strategy? Do the conversion rate optimizers have enough experience or intent to turn tables in your favor? Are you running ‘ample’ number of tests? Do you have all the necessary CRO tools? Even one of these factors could compound your ‘difficulty’ in boosting conversions.
More 2018 Stats
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
88% of Online Shoppers Will Use Webrooming to Find the Best Price
48 hours after a virtual sales call, buyers only retain 10% of what you talked about.
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
40% say getting response from prospects harder now than 3 years ago.
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
More Conversion Optimization Stats
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
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