Do you think Testing is Challenging?

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Source
Adobe

Topic
Conversion Optimization

Year
2018

To understand why it’s so, you need to introspect. Do you have a documented CRO strategy? Do the conversion rate optimizers have enough experience or intent to turn tables in your favor? Are you running ‘ample’ number of tests? Do you have all the necessary CRO tools? Even one of these factors could compound your ‘difficulty’ in boosting conversions.

More 2018 Stats

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Mobile Shopping Hit $2 Billion on Cyber Monday

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

58% of the Top 1000 US Online Retailers Send Welcome Emails

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

79% of Customers Order Online Via a Mobile Device

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

More Conversion Optimization Stats

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Only 60% of sales reps meet quota

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Add a Beard to Your Models to Increase in Cart Adds by 49%

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

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