What Are Your Doing for your Demand Gen Efforts?

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

Statistic Info

Content marketing commitment levels and overall success are nearly the same as respondents reported last year.

Like last year, nearly 65% of respondents said their overall content marketing success has increased (much more/somewhat more) compared with one year ago.

Compared with last year (68%), there was an 18% increase among respondents who agree that their organization is focused on building audiences (80%).