How Important is Product Selection?

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Source
UPS

Year
2018

Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.

More 2018 Stats

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Emails with a Single Call-to-Action Increased Sales 1617%

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

34% of online shoppers are Gen Xers and are between 35 and 54 years old

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

More Stats

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