How Important is Product Selection?
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.
More 2018 Stats
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
Emails with a Single Call-to-Action Increased Sales 1617%
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
34% of online shoppers are Gen Xers and are between 35 and 54 years old
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
More Stats
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