Do You Have a CRO Strategy?

68% of Small Businesses Don’t have a Documented CRO Strategy

Source
CXL

Year
2017

Statistic Info

Lack of CRO Knowledge

Where do you learn about CRO? Many courses are incomplete or outdated. Also, you need to know a lot of things really well to be good at optimization:

  • Analytics
  • Qualitative Research
  • Statistics
  • Technical Skills
  • Heuristic Frameworks
  • Copywriting
  • User Experience
  • Psychology
  • And more

Of course, you can have a team with specialists for each role, but if you’ve got one person owning the process, they need to know a little bit about each of these (at least enough to QA others’ work).