I think most of us have done this.
You want to buy a product, but you want to make sure you don’t overpay for it.
So, you go online and see if the product is available elsewhere at a lower price.
To avoid prospects abandoning a store (online or offline), a lot of businesses use price matching.
With price matching, you can prevent prospects from buying the product from a competitor because of pricing.
If a consumer is in your physical store, the chances of them going elsewhere to buy a product if you offer price matching are slim.
Takeaway: If you offer to match competitor prices, you need to make this visible in your store, both online and offline. Have it appear on your front page, or as a sign in your physical store for greater visibility.