Do You Always Purchase From Your Phone?

59% of customers completed a purchase on a different device to the one where it was started



Statistic Info

Technology like machine learning and artificial intelligence (AI), for example, can be used to create personalization. The research found that 6% of retail visits that involved engagement with AI-powered recommendations drove 37% of revenue. Those personalized experiences brought a 4.5 times greater cart rate and a 5 times greater per visit spend.