54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

Statistic Info

Demand Gen Report published the “2017 Demand Generation Benchmark Survey” asking B2B marketers how they would be measured this year. Of the marketers surveyed, 54% reported having a revenue-based quota included in their goals, and 45% of marketers reported having a lead-based quota included in their goals to measure their marketing department’s performance.

More 2017 Stats

68% of Small Businesses Don’t have a Documented CRO Strategy

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

66% of Marketers use Video in their Lead Nurturing Campaigns

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

There Will Be More Than 3.7 Billion Email Users by the End of 2017

More Demand Generation Stats

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume