54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

Statistic Info

Demand Gen Report published the “2017 Demand Generation Benchmark Survey” asking B2B marketers how they would be measured this year. Of the marketers surveyed, 54% reported having a revenue-based quota included in their goals, and 45% of marketers reported having a lead-based quota included in their goals to measure their marketing department’s performance.

More 2017 Stats

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

There Were 1.66 Billion Global Digital Buyers in 2017

There Will Be More Than 3.7 Billion Email Users by the End of 2017

66% of Marketers use Video in their Lead Nurturing Campaigns

68% of Small Businesses Don’t have a Documented CRO Strategy

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

More Demand Generation Stats

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

66% of Marketers use Video in their Lead Nurturing Campaigns

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

64% of B2B Marketers Generate Leads via LinkedIn