Do You Care What a Website Looks Like?

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

Source
Blue Corona

Year
2018

Looks are important to users. Think about when you tour a new house or apartment? If it’s a dump and looks like it’s a couple decades behind the times, most people will move on to their next option. It’s not that this is the only thing that matters to users, but it’s what makes them feel comfortable and establishes some trust. Don’t think that you have to have all the bells and whistles you see on these big tech sites to make a connection with your user, but keep in mind that it is important that you consistently update your website to keep it in the best possible condition.

More 2018 Stats

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

40% say getting response from prospects harder now than 3 years ago.

88% of Online Shoppers Will Use Webrooming to Find the Best Price

79% of Customers Order Online Via a Mobile Device

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

More Stats

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