Do You Care What a Website Looks Like?
48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business
Source
Blue Corona
Year
2018
Looks are important to users. Think about when you tour a new house or apartment? If it’s a dump and looks like it’s a couple decades behind the times, most people will move on to their next option. It’s not that this is the only thing that matters to users, but it’s what makes them feel comfortable and establishes some trust. Don’t think that you have to have all the bells and whistles you see on these big tech sites to make a connection with your user, but keep in mind that it is important that you consistently update your website to keep it in the best possible condition.
More 2018 Stats
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
40% say getting response from prospects harder now than 3 years ago.
88% of Online Shoppers Will Use Webrooming to Find the Best Price
79% of Customers Order Online Via a Mobile Device
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
More Stats
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