How do you Search?
43% of E-Commerce Traffic comes from Organic Google Search
Statistic Info
You can’t go to a search conference these days without hearing a digital media banshee decrying “The Death of SEO” from up on high. Our findings demonstrate this clearly isn’t the case with almost half (43%) of traffic coming from Google Organic. This figure has actually increased from 40% in our previous KPI study. Google AdWords ac-counts for one quarter of traffic (26%) and Direct is the third most popular traffic source delivering 17% of traffic. This direct traffic is typically made up of repeat visitors returning to the website (includ-ing repeat customers), traffic from above the line marketing activi-ties such as TV advertising and ‘dark traffic’
More 2019 Stats
Mobile Traffic Represents 53% of all Ecommerce Traffic
Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
59% of Customers Completed a Purchase on a Different Device to the One where it was Started
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
More eCommerce Strategy Stats
54% Buyers will Buy Retargeted Products if Offered at a Discount
About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment
6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process
65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store
59% of Customers Completed a Purchase on a Different Device to the One where it was Started
Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets
Younger People Spend More Time Shopping Online than Older People