43% of E-Commerce Traffic comes from Organic Google Search

Statistic Info

You can’t go to a search conference these days without hearing a digital media banshee decrying “The Death of SEO” from up on high. Our findings demonstrate this clearly isn’t the case with almost half (43%) of traffic coming from Google Organic. This figure has actually increased from 40% in our previous KPI study. Google AdWords ac-counts for one quarter of traffic (26%) and Direct is the third most popular traffic source delivering 17% of traffic. This direct traffic is typically made up of repeat visitors returning to the website (includ-ing repeat customers), traffic from above the line marketing activi-ties such as TV advertising and ‘dark traffic’

More 2019 Stats

Mobile Traffic Represents 53% of all Ecommerce Traffic

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

More eCommerce Strategy Stats

54% Buyers will Buy Retargeted Products if Offered at a Discount

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment

6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

Younger People Spend More Time Shopping Online than Older People

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions