43% of E-Commerce Traffic comes from Organic Google Search

Statistic Info

You can’t go to a search conference these days without hearing a digital media banshee decrying “The Death of SEO” from up on high. Our findings demonstrate this clearly isn’t the case with almost half (43%) of traffic coming from Google Organic. This figure has actually increased from 40% in our previous KPI study. Google AdWords ac-counts for one quarter of traffic (26%) and Direct is the third most popular traffic source delivering 17% of traffic. This direct traffic is typically made up of repeat visitors returning to the website (includ-ing repeat customers), traffic from above the line marketing activi-ties such as TV advertising and ‘dark traffic’

More 2019 Stats

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Longer Mobile Page Load Times Drastically Increase Bounces

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors

81% of Consumers Trust the Advice of Family and Friends Over Businesses

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

38% of People will Leave a Website if they find the Layout Unattractive

Nearly Half of American Small Businesses do not have a Website

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

More eCommerce Strategy Stats

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

An Inconvenient Returns Policy Deters 80% of Shoppers

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

Generation X Shop More Online Than Baby Boomers and Millennials

58% of the Top 1000 US Online Retailers Send Welcome Emails

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

400 Pixels from the Left Edge is the Area of Desktop Site Viewing Which Gets the Most Viewing Time