30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

Statistic Info

According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.

More 2018 Stats

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command

Image and Voice Activated Search May Make up 50% of all Searches by 2020

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

32% of Online Shoppers Own at Least One Connected Home Device

More eCommerce Market Stats

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

1.79 billion people worldwide are expected to buy goods and services online in 2018.

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

There Were 1.66 Billion Global Digital Buyers in 2017

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

More Than 60 Million Businesses Have a Facebook Page

48% of all Ecommerce Transactions Are From Repeat Customers

37% of Shoppers Use Social Media to Influence Their Purchases

$1 in Every $3 of Monthly Discretionary Income is Spent Online