We’re all creatures of habit.
We rely on our own and other’s experiences to make purchase decisions.
Once consumers have had a good experience with a brand, they’re more likely to return to that brand and even recommend it to others.
That’s why you should try to get new customers to sign up for your loyalty program or your newsletter.
Then you can reach out to them via email marketing and turn them into repeat buyers.
The best time to ask customer to do so, is on your thank you page after they’ve bought from you.
Takeaway: Always consider where your customers are in the buyer’s journey. If they just bought something, they might not respond well to a sales email the next day. But if you target them over time with relevant offers based on their purchase history, they’ll most likely return to your store again.