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To inspire sales, you need to approach your product page with strategy. Everything on the page needs to be intentional. From the images to the words, every element on the page needs to encourage customers to convert.

To succeed in this industry, you need to rely on key stats and metrics. The eCommerce conversion rate is a priority metric for online store owners.

Improving something does not begin with making changes; instead, it starts with identifying the source of the problem. This concept also applies to conversion funnels. The eCommerce industry is one where over 70% of customers abandon carts.

What is the value of capturing the attention of an audience if you fail to secure their contact information? Very little. The goal of an effective inbound marketing strategy is converting visitors into leads.

Conversion is one of the essential metrics in the e-commerce trade. Increasing your conversion rate means more revenue for your business. Your online store earns larger profits and expands its customer base.